According to a 2019 social media survey, carried out by
means of IAB Spain in collaboration with Elogia, the penetration of social
media in Spain in 2019 has remained definitely unchanged considering that 2017.
At that time it reached 86%, and now it is eighty five %. Internet users from
sixteen to sixty five years old, who use them. In truth, the increase is very
small on account that 2014, whilst the percentage changed into close to 80%.
There changed into a major jump from 2009 to 2010, however growth has not been as
sizeable due to the fact that that year and has, in fact, stalled for the
beyond three years. smarttechnofy
Infographic: Will Social Media Finally Give Us A Break?
Approximately Statista
Some social networks are developing, others are falling
However, the behavior differs depending on the social
community. They visit Facebook and Twitter, which have been the jewel within
the crown some years ago; but down load for example WhatsApp. We use an average
of 3.7 social networks in Spain. The maximum used are WhatsApp, Facebook,
YouTube and Instagram. Twitter and Snapchat stopped operating and their company
shut down Google+.
The time they spend on social networks in Spain a day is
fifty eight mins an afternoon,
and the youngest have
a median of one hour and 10 mins. In terms of gadgets used to attach, cell
gadgets outnumber them through ninety five%. Ninety two% connect to a pc and
simplest fifty four% use a tablet. Regarding gender, 51% are women and 49% are
guys. Regarding age, 39% are human beings among 31 and forty five years old.
Finally, in terms of academic degree, 86% have a excessive faculty, university
or both. computerlg
Social networks in Spain and brands
The percent of users who comply with brands has fallen from
81% to 72% closing 12 months. However, 7 out of 10 users follow an influencer.
According to the seventh edition of the Social Media Brand Observatory,
prepared with the aid of IAB Spain in collaboration with its partners Gestazión
and Epsilon Technologies, Instagram is the social community with the best
engagement (dedication or subscriber reaction) for users (26%). ... Average
cumulative engagement across all social networks decreased through sixteen%.
But within the case of Instagram, it doubled and grew 106% compared to 2018.
Social networks
However, it is Twitter and Facebook that percentage the
viral share: sixty seven% and 33%, respectively. There isn't any virality on
YouTube and Instagram as there may be no shared content. Virality with the aid
of class is led by means of authorities and politics (40.7%), observed by means
of retail (19.8%), followed by means of video games and betting (eleven.5%).
The main brands are Día, DGT and El Corte Inglés. appleinfocom
There is likewise a slowdown in the increase of branded
content material.
Posted content
material is reduced by means of 20% and engagement is decreased as properly.
But even as manufacturers publish much less, their performance has expanded by
using 7%, making Instagram stand out as the top acting network again. The
satisfactory appearing manufacturers are led by way of MacDonalds, accompanied
by means of Estrella Damm and Burger King. mucommucation
In short,
social networks in
Spain are critical, but some networks seem to have reached their restriction in
our u . S . A .. While some are growing their range of followers (Instagram and
WhatsApp), there are those who are starting to lose them (Facebook and
Twitter). Those responsible for virtual advertising and marketing need to
carefully observe the improvement of the distinctive social networks in Spain
and be tons more selective and specific when publishing content in the event
that they do now not need to lose effectiveness amongst their followers. smoothtechi
